When we started redesigning EatonWeb, our goal was to bring directories and directory submission out of the dark ages.

Any decent SEO knows that by and large, directory submission has fallen out of favor. But why? There’s a simple reason. Most directories don’t contribute anything to the web. Most directories are link farms.

So how could we be different? Well, we went the virtual whiteboard and brainstormed and came to the conclusion that a successful directory needs to matter. A successful directory needs to contain useful information. It needs to separate out the wheat from chaff, so to speak.

From the very beginning we were determined to build a directory that measures various blog attributes that are indicators of quality. We settled on establishing 2 primary blog metrics: one that measures a blog’s strength and one that measure’s a blog’s momentum over time. Then we pull the two of these metrics together for an overall score.

For us, measuring a blog’s strength was not sufficient. After all, a blog with lots of backlinks and technorati references might be stagnant, or losing ground, but still appear “strong” – so measuring a site’s strength across time (it’s momentum) became our goal, and we hope that this metric becomes our trademark.

So why is the EatonWeb blog directory different? Because EatonWeb matters. EatonWeb lists the best sites first, and lesser sites last. So if you’re looking for the best celebrity blogs, we show you the strongest and also the fastest growing.

So why does this matter? Imagine that you’re an advertiser looking to advertise on celebrity blogs. One thing you could do with EatonWeb is look for celebrity blogs that are either strong, increasing in strength, or, a combination of both.

EatonWeb matters because it organizes its data according to the measured quality of a blog. So you can be sure that when you’re looking for the best blogs in any given subject, EatonWeb gives you the data you’re looking for.