Among all metrics for measuring the reach and authority of a blog, traffic is often the most sought-after. The higher traffic you have, the more readers. When you’re monetizing your site, this translates to higher impressions, and therefore better income. If you’re not after dollars, but rather eyeballs, traffic is still a good indication of how widely distributed your blog is.

However, traffic is not all that matters when it comes to readership. Truth be told, a handful of blog readers are probably too lazy to keep track of all their favorite blogs all the time. Even those who use RSS readers might have dozens and dozens of feeds to sift through. A good number would probably prefer just to receive their daily dose of your blog right in their email inboxes.

The advantage of adding email subscriptions to your usual RSS feed link mostly involves added ease of access to potential visitors. Rather than fumble with copying and pasting the feed URL to their feed reader, they just key in their email address, hit enter,” and expect to be alerted every day of new items.

Some services even go to the extent of copying the body of each post content into the body of the email. At first, you might feel that readership from emails might be eating into your page views. To the contrary, though, most people who want to check out discussions will click on the item and read the blog post from your site itself.

How to set up email subscriptions

The simplest way to set up email subscriptions on your blog is to run your feeds through Feedburner. Once you’ve set up Feedburner to “burn” your site’s feed, you can activate the Email notification service under the Publicize tab.

Can I monetize email subscriptions?

The main problem with email is that, unlike the web, you’re not always sure how your readers will be reading your content. Will it be in HTML? Will it be plain text? Will it be on the desktop computer, or a mobile device? It’s always best to assume that readers will be reading your post in as minimal a format possible, which means text.

This also means that monetizing content transmitted through email might be more difficult. You can monetize RSS feeds through AdSense or banner ads. With email, monetization will usually includes affiliate links and sponsored reviews. If your blog is popular enough, then you can run a newsletter for paid subscribers only, in conjunction with using email as a notification service. You can use software and services like Feedblitz and AWeber for this purpose.

In conclusion, adding email functionality to your blog would help drive traffic to your site. The main benefit, though, is that it gives users an easy way to access your blog without much effort.