There was a time that companies were just being encouraged to put up websites to make their presence felt in the online environment. Â Now, a company site has become a necessity. Â What’s more, every company seriously aiming for considerable online presence are now being “pressured” by stiff competition to create their own blog. Â What exactly can a blog do for a site?
A website is generally static in the sense that once the required information about the company are in place, there is not much activity that goes on with the site except for occasional visits of online searchers for the information offered.  Another source of activity is the online sales and inquiry, if such is applicable to the company.  Aside from these, there is not much reason for online users to visit again.  This is where blogs come in.
By the very nature of blogs which provide frequently updated information, visitors are given more reason to return again and again.  Any business who contributes to relevant information online instead of copying them is able to establish itself as an authority in its niche.  The public is naturally attracted to companies which are considered the front-runners in their industry.  Nothing speaks authority like relevant and current information.
Company blogs can be important sources of company news which are able to swiftly reach its target recipients.  They can also be instrumental in creating the brand which every business desires.  They can be made to represent the company in interacting with the public through feedback and addressing comments.  Relations established are not merely confined to customers but can also extend to other industry members.  This creates positive interaction for the business and helps build links that are necessary for productive online existence.  Having the opportunity to provide regular posts on the blog makes it easier to go after the desired keywords since a reason to do it has conveniently been provided.
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