There are many different ways of promoting a blog to obtain maximum exposure.  Marketing and promotion can be done through search engine optimization, social media promotions, email marketing, and even through simple improvement of blog appearance.  There is one way of promoting a blog that allows the formation of mutually-serving relationships among bloggers and that is through guest blogging.

Guest blogging provides the opportunity for enhanced online presence through critical exposure in other blogs aside from one’s own.  Not every blogger will be invited to guest blog in other sites.  Bloggers will have to manifest worthiness as a person of authority in the subject or someone with a valid point of view to be considered for other sites.  Every blogger worth his salt can determine the advantage that can possibly be derived from this exercise.

Bloggers stand to gain two things by agreeing to do a guest blog – the chance to establish a credible image and the chance to promote one’s own blog to the audience of another blog site.  The mere fact of being invited to guest blog denotes a certain degree of credibility and reliability.  Guest bloggers have all the freedom to promote their own blog on other blogs without having to resort to unfair marketing practices.  It is a privilege not extended to everyone.

Guest blogging is usually an exchange deal where the one who invites gets to be invited as well to post on the other’s site.  This is actually a win-win situation for both parties as they both achieve what they came for which is added exposure.  It goes without saying that reputable blog sites offer the most potential in terms of positive guest blogging results.